As a consumer, you might not realize that you are being influenced by social proof to make your purchase decisions. However, many of the decisions we make about what we buy and how we spend our money depend on other people making similar choices before us. In this post, I will explain what social proof is and how it impacts our decision-making process when making purchases and choosing between different products or services.

Why people buy what they buy

People buy what they want, need, are told to buy, and see other people buying.

This is social proof at work. Social proof is the idea that our decisions are heavily influenced by those around us: we do what other people do because it's easier than thinking for ourselves (and sometimes even more fun). The more people who do something--whether it's wearing clothes from a certain brand or voting for a certain political candidate--the more likely it is that someone else will follow suit with little thought.

What is social proof?

Social proof is the process by which we look to others for cues on how to act. We are influenced by what other people do, and we use their behavior as a guide for our own actions. The more people who do something, the more likely it is that you will too. This concept has been studied in various fields including marketing, advertising and public relations; however it can also be applied in everyday life situations such as choosing a restaurant or buying new clothes.

The effects of social proof on consumer decision making

So, what does all of this mean for your business? It means that consumers are more likely to buy something if they see other people buying it. Social proof helps us feel more comfortable with a choice when we do not know much about it, which can lead to increased sales.

We are influenced by the actions of others and trust what other people tell us--even if they aren't experts in whatever field they're talking about! So when you have customers who love your product or service and talk about it on social media platforms like Facebook and Twitter, those can be great sources of positive social proof for potential customers who are looking into buying from you as well (and may even help boost conversions).

How you can use social proof to increase sales and conversions

Social proof is a powerful tool in the marketing and sales world. It can be used to increase conversions, sales and profits on your website or in any other type of marketing campaign.

One way to use social proof is by including testimonials on your website that highlight the benefits that consumers have experienced from using your products or services. You can also add reviews from other people who have purchased your product or service online as well, if they are available.

Another way to incorporate social proof into your business strategy is by creating content around topics related directly with what you sell such as "10 ways I increased my productivity at work." This type of article will show others (potential customers) how easy it would be for them too achieve similar results when using those same products/services offered by yours!

Social proof helps us feel more comfortable with a choice when we do not know much about it.

Social proof helps us feel more comfortable with a choice when we do not know much about it.

When we are considering a product or service, we look to others for validation of our choice. This is especially true when the product or service is new or unfamiliar to us, as we are less likely to make a decision that is different from the rest of the group.


Social proof is a powerful tool for businesses that want to increase sales and conversions. If you are looking for ways to use social proof in your marketing campaigns, we can help! Contact us today to learn more about how we can help you reach your goals.