In today's world of fake news and alternative facts, consumers are hungry for authenticity. They crave brands that reflect their values and beliefs. In fact, according to recent research, 80% of consumers say they prefer authentic brands over inauthentic ones. So how do you foster this authenticity? You should know your story. The best way to do this is by understanding your brand's origin story, what it stands for and why you do what you do.

Here are three tips that will help get your brand on the right path:

Share your brand's origin story, values and what it stands for.

Sharing your brand's origin story, values and what it stands for is an important part of fostering authenticity. If you can't explain why you do what you do in a clear and concise way, how will others know?

Your customers are looking for ways to connect with the people behind their favorite brands. They want to know that there is real value being created in whatever product or service that company offers them. The more transparent and honest with your audience about the journey that led up to the creation of their favorite product or service (and all those bumps along the way), the more likely they'll trust that their purchase was worth every dollar spent on it.

Use real customer stories and testimonials to showcase your brand's impact.

When you're telling your story, it's important to be authentic. You don't want to just tell people what you think they want to hear--you want them to know that you're being honest with them and that they can trust what you say.

One way of showing this authenticity is by using real customer stories in your marketing materials. If a customer has a great experience with your brand, ask them if they'd be willing to share their story with other potential customers as well as on social media channels like Facebook or Instagram (and make sure there aren't any NDA agreements involved). This will help build trust between the brand and its audience while providing valuable insight into how other people have benefitted from using its products or services.

It's also important not just because it shows off how awesome your product is but because it also helps create an emotional connection between consumers and businesses through storytelling techniques such as empathy building; when someone sees another person talking about how much she loves something she bought from Company X (or even better yet: herself!), she'll start feeling more connected with both parties involved

Be honest and transparent in all of your communications.

When you're being authentic, you're not trying to be anything other than who you are. You don't have to put on airs or pretend that everything is perfect in your life; instead, it's important that your audience understands where they stand with someone who is honest and genuine in their communications.

When sharing your personal brand story, it's crucial that audiences understand where their values align with yours--and if there are any discrepancies between them and yours (which there probably will be), then make sure those differences are addressed as well!

Foster authenticity with consumers by sharing their stories and being honest about who you are and why they should care.

Foster authenticity with consumers by sharing their stories and being honest about who you are and why they should care.

  • Share the stories of your customers and what they do with your brand. This can be as simple as sharing the most recent photos on social media, or it can be something more elaborate like creating an annual event that celebrates your customers' accomplishments.

  • Share the story behind your brand's creation or evolution over time (e.g., how did this idea come about?).

  • Be honest about who you are as an organization--your values, mission statement, etc.--and why those things matter to both employees and customers alike (e.g., "Our goal is to provide high quality products at affordable prices while also promoting sustainability").


When it comes to building trust and credibility, authenticity is key. Your brand's story should be an honest reflection of who you are and why consumers should care about what you have to offer. Share your origin story, values and mission with customers so they know where your brand came from and what makes it unique. Make sure all of your communications align with these elements so that consumers can connect with them on an emotional level too!