Video Strategy Checklist: Your Complete Guide to Effective Video Marketing in 2025 by WAA

Why a Structured Video Strategy Matters

Video is a powerful tool for achieving marketing goals, from increasing brand awareness to driving conversions. This checklist breaks down each essential step of an effective video strategy—helping you set clear goals, understand your audience, choose the right formats, and measure success.

Use this guide to create impactful videos that drive results and keep your strategy aligned with your business objectives in 2025.